CSR Initiatives - Community Development Programs

CSR VERTICAL 1

SUSTAINABLE LIVELIHOOD GENERATION FOR FARMERS AND YOUTH

Our interventions in this area are focussed on the generation of sustainable livelihood opportunities in the communities surrounding our operations, especially for farmers and youth.

Programmes

(A) Samadhan

(B) Zinc Kaushal

Impact*

30,000+

Farmer families covered under Samadhan across 7 districts in 6 locations

1,831

Youth benefited across 550+ villages in 8 districts and 6 locations under Zinc Kaushal

(*During FY 2023-24)

Heroes of the Vertical

First-of-its-kind centre of excellence (livestock) developed in the Group
Taj Group of Hotels is now a customer of Ghatawali Mataji Farmer Producer Company dairy products
Total revenue of ₹ 4.92 crore generated by five i-FPOs (independent farmer producer organisations) and two microenterprises - Dairy & Mineral Mixture
1st ever Annual General Meeting (AGM) organised for 5 FPOs having 1,000+ shareholder participants; announced a patronage bonus of ₹ 17.48 lakhs and issued share certificates among all shareholders
Taken a transformative step to empower women by registering at least 33% of women’s representation on the Board of Directors of the FPOs, as a decision- making body
1st TACO (The Animal Care Organisation) Club developed at Hindustan Zinc, followed by 20 more; the total of such clubs now stands at 21
Pre-vocational course of 21 days launched for 255 students from surrounding 8 government schools
Launched 3 batches of 75 female trainees with 100% diversity in Zinc Kaushal, for the first time, in three trades (unarmed security guards, retail sales & marketing and office assistants)

CASE STUDY

Transforming Life through Skill Development

For Priyanka, the burden of supporting her family fell on her young shoulders when she lost her father at an early age. Armed with only Class 12 education, the young girl struggled to find employment in the competitive job market. Her quest for gainful employment took a fortuitous turn when she discovered Zinc Kaushal and learnt about its skill development courses. Fighting all odds and also the society’s gender bias, she enrolled herself in the Unarmed Security Guard trade course.

Priyanka’s resilience and relentless pursuit of excellence yielded benefits for her as she secured a job in a prestigious security services company in Gujarat. A monthly salary of ₹ 21,000, along with free food and accommodation, has completely transformed the life of the young girl from Agucha village. She gives credit to Zinc Kaushal for helping unleash her inherent potential, and opening the window of opportunity to realise her dream of a better life for herself and her family.

Priyanka, a young woman from Agucha village, dressed in a security guard uniform. She successfully secured a job in a prestigious security services company in Gujarat after completing a skill development course with Zinc Kaushal, overcoming personal and societal challenges.

A) Samadhan

Goal

Aimed at ensuring sustainable livelihoods for identified families through integrated farming systems and livestock development in 184 villages.

Partnerships

With BAIF Institute for Sustainable Livelihoods and Development (BISLD)

Key Features

Farmer families are supported through pioneering interventions like Farmer Producer Organisations (FPOs) and Farmer Interest Groups (FIGs)
These interventions introduce farmers to new advanced agricultural practices and help them to enhance the scale of their operations by offering high- quality supplies at affordable rates and also support livestock development

Major Activities & Achievements during FY 2023-24

i) Agriculture

Specific cluster-wise commodities and value chain support through agricultural interventions
3,500+ acres of land with improved agricultural practices focussing on scientific & technology-driven interventions
Farmer families supported with improved seeds, fertilisers & medical care for the crop
Farmer families self-adopted hi-tech vegetable cultivation to break the conventional cropping cycle; provided with knowledge & exposure visits for advanced farming practices
Generated an income of ₹ 5.17 crore through agriculture replications

ii) Farmer Producer Organisations (FPOs)

Samadhan focusses on capacity building of the Board of Directors of the 5 FPOs, to equip them to steer the business effectively and build the FPOs as sustainable means of income for farmers
FPOs support the prosperity of farmers through better market access and sustainability, besides providing farmers with micro and macro agricultural solutions.
Special focus on encouraging and promoting participation of women farmers
33% of women farmers onboarded as Board of Directors
From the total shareholder base, 2,500+ (42%) are women & 26 dedicated women FIGs

iii) Livestock Development

9 integrated livestock development centres (ILDCs) provided quality breeding services
Produced 61.62 lakh litres of milk, valuing a total of ₹ 18.48 crore
8,200+ artificial insemination services (both conventional and sorted)
₹ 15.58 crore of asset value built by way of 3,045 new-born female calves and 358 goat kids
69 animal health camps conducted, covering 33,000+ animals, benefiting 2,800+ farmers
Availability of ₹ 4.86 crore worth additional milk of 16.21 lakh litres

Awards

7 farmers won ATMA awards - 6 at block level and 1 at district level
Won 2 Pashupalan Awards - at Pushkar Mela, Ajmer

iv) Samadhan Microenterprises

Dairy microenterprise aggregates the milk received from its farmer shareholders, with adherence to clean milk procedures
Provides sale of fresh milk and other dairy products Products are marketed under the brand name ‘Gauam’
Dairy microenterprise crossed a turnover of ₹ 1 crore in FY 2023-24
2+ lakh litres of milk procured during the year by the dairy development centre
Presence at Shilpgram, Udaipur & at Dilli Haat, New Delhi; achieving revenue of ₹ 2.26 lakhs

Jai Chittor Farmer Producer Company led Mineral Mixture enterprise has achieved a significant milestone with its mineral mixture, a cattle feed supplement (BAIF-MINC and Vimicon) plant located in Chittorgarh District
Supplies quality inputs like cattle feed supplements and ensures the efficient reproductive and productive performance of the cattle
Mineral Mixture microenterprise is now operating in a fully self-sustainable mode and has demonstrated a remarkable growth over the past two fiscal years
It produced and sold 130 MT of feed supplements, resulting in a significant increase in revenue to ₹ 89.21 lakhs in FY 2023-24
The enterprise generated an 8% production incentive and earned profit of ₹ 15.16 lakhs, which was more than double from last year, highlighting its operational efficiency and profitability

v) Center of Excellence (CoE) - Livestock

First-of-its-kind Centre of Excellence (CoE) developed, a lighthouse intervention to promote model dairy farms to demonstrate clean milking practices and value chain innovative technologies, became operational, enabling small to medium-scale dairy farmers to learn and integrate the available technologies and climate-strong practices for enhancement of the dairy production levels at household, leading to an increase in income
Training and capacity building of 150+ farmers on animal care & management (newborn calves, pregnant animals), feed & fodder of calves and milking animals
In addition to procurement of dairy animals, we have also developed model dairy farm, fodder plot demonstration, Azolla cultivation unit, biogas (IRESA model), rainwater harvesting tank, and a vermicompost unit. The CoE has been linked with FPO for forward linkages

B) Zinc Kaushal

Goal

Strives to provide market-led, industry-oriented skill-based training for youth in the communities in our operational areas to ensure sustainable source of livelihood through jobs or self-entrepreneurship.

Partnerships

With Ambuja Cement Foundation, Tata Strive & Anushka Academy

Key Features

Recognises youth unemployment as a major concern in our operational areas and work on their holistic development to support the generation of a sustainable source of livelihood
Working on creating strong pipelines between the industry and various institutes for promoting sustainable livelihood opportunities by:
- Providing short-duration intensive training in market-linked courses through our Zinc Kaushal programme
- Fostering an entrepreneurship spirit among the local youth by way of providing support, handholding, and facilitating a professional approach to starting a business

Major Activities & Achievements during FY 2023-24

i) Youth Empowerment

Highest salary of ₹ 45,000 per month is earned in the microfinance sector
40% of the trained youth are female, working in traditionally male-dominated fields such as assistant electricians, security, etc.
Placement with top organisations and reputed employers in the country with minimum 2 years of retention tracking
600+ trainees got group placements in various reputed organisations, viz. TCS, Honda, Rambagh Palace, Radisson Blu, GBH American, DMart, SBI Cards, TCIL, ESAF Bank, etc.
Solar PV lab developed at Zinc Kaushal Kendra Chanderiya to impart industry relevant skills on Solar PV
Exposure visits to provide hands-on training - 100 such visits covering 1,600+ students were undertaken
National Youth Day observed with 500+ trainees & alumni
Coaching facility for government competitive exams initiated at Agucha, Kayad and Zawar locations, to provide the opportunity for about 250 students from surrounding communities to prepare for government competitive exams and become self-reliant

Recognition

Zinc Kaushal programme received appreciation from District Collector - Ajmer, SDM - Gulabpura, Pradhan - Hurda Block, BDO - Hurda, and Nagar Palika Chairman - Bijainagar

1,491 (81%)

Trainees either placed in reputed organisations or have become self- entrepreneurs

₹ 14,000+

Average monthly income of successfully trained youth

CASE STUDY

Seizing Opportunity for a Better Future

For Farzana, a widowed mother of two from Ajmer, Rajasthan, finding work after her husband’s death was not an option but a compulsion. She heard about Sakhi and joined the Peer Baba Self Help Group (SHG), where she received skill upgradation training. The opening of a new pickle unit in her village offered an opportunity that Farzana was quick to seize.

Since she has started working at the pickle unit, she is not only successfully meeting her household expenses but is educating her children to make them financially independent and empowered citizens of India. As an SHG member, it was easy for her to take loans to repair her house. The opportunity ushered in by her association with the SHG has brought with it the promise of a better future for her children, and she is confident that she will be able to translate this hope into a reality.

Farzana, a widowed mother of two from Ajmer, Rajasthan, smiling confidently. She found employment in a local pickle unit after joining the Sakhi initiative and the Peer Baba Self Help Group (SHG), receiving skill upgradation training. This opportunity has enabled her to support her family and educate her children for a better future.

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