Our focus centres on leveraging new-age technology for business expansion while ensuring the community's wellbeing remains paramount. We endeavour to ensure that our stakeholders understand that our growth is intertwined with theirs. This involves formulating a comprehensive communication strategy that resonates with them.

Even though our audience may not physically interact with our humble metals, we ensure that they get a glimpse into how our metals like zinc, lead and silver are produced in their very own City of Lakes. Our communication reaches the last mile, informing our stakeholders about the progress we are making through our environmental and social initiatives.

Through our communication, we have highlighted the inclusive, diverse and socially responsible brand that Hindustan Zinc is. We constantly showcase the large participation of a diverse workforce. Today, Hindustan Zinc is a go-to destination for many professionals from diverse parts of the country. Everyone in the country and beyond looks forward to being a part of the #ZincParivar. We have seen a tremendous increase in the number of women engineers, LGBTQ+ members and expatriates joining us in Zinc City to drive global growth.

ZINC CITY - A TESTIMONY TO OUR CHANGE COMMITMENT

Zinc City has been a beacon of growth from as long as 2,000 years ago with our mines, and then much later in 1966, with the establishment of a smelter in the east. Being one of the oldest mining regions in the world, Udaipur continues to be renowned for its extensive zinc reserves, making it a significant contributor to India's mineral wealth.

Udaipur is now home to India's largest and the world's second-largest integrated zinc producer. Further, Udaipur became synonymous with Zinc City with its deep-rooted commitment to #TransformingForGood.

In FY 2023-24, we intensified our communication efforts to bring Zinc conversations to the forefront, encouraging city residents to take pride in the zinc produced in their region, which is a key driver of economic growth in the country and is improving livelihoods. Fondly hailed by locals and tourists alike, Hindustan Zinc has generated employment opportunities that catalysed the development of contemporary commercial hubs, enticing shopping malls and elevated rooftop cafes nestled amidst regal heritage forts. The vibrant city is adorned with picturesque lakes and cradled by the majestic Aravalli Hills. It serves as a timeless testament to history, culture and innovation.

In the truest sense, Zinc City epitomises the synergy of tradition and modernity, with our interventions driving socio-economic transformation and fostering a vibrant community spirit.

Our collaborative efforts form the bedrock of our identity, fuelled by strategic partnerships, enabling us to promote art and culture, empower local communities, implement best-in-class people practices and fuel sustainable business growth.

Celebrating Heritage through Zinc City

The launch of Zinc City was much awaited and we felt it was time for us to embrace the identity by which we were known for the longest time. Zinc City has flourished in various facets since the inception of Hindustan Zinc, one of them being through art and culture. The city has long been celebrated for its vibrant culture and we proudly contribute to its enrichment through musical events promoting local talent and heritage. We have been promoting music in Zinc City as it is a universal language, a type of communication which transcends geographical boundaries. Through these musical festivals, we have been able to preserve and propagate the fading instruments and traditions of Rajasthan amongst an estimated 82,000 music lovers.

Building on Brand Zinc City

The progressive development of Udaipur through our community outreach interventions has led to the emergence of Zinc City as a distinctive brand and a shining example of Hindustan Zinc’s successful branding and communication strategies. These strategies have elevated our positioning and contributed meaningfully to the social, cultural and environmental landscape of Zinc City nationally as well as globally.

Establishing a harmonious and deep connection with our stakeholders, the campaign - Zinc City directly speaks to them as we pay homage to the legacy of more than 2,000 years of zinc mining here. We leverage the power of social media by ensuring a consistent brand messaging, which reaches a wide set of audience. We have adopted a multi-channel approach to communication, leveraging various platforms such as hoardings, radio channels, media publications, social media and community events to reach a wide audience through our Zinc City campaign. By utilising diverse communication channels, we maximise our reach, create brand awareness and encourage active participation amongst our stakeholders.