Social – Corporate Social Responsibility Investing in Overall Community Development
Lives positively impacted through social, economic and environmental interventions
1.72 million
This number represents our aspirations as an organisation to benefit communities by implementing meaningful, impact-driven initiatives on ground. It underlines the deep social responsibility embedded in our psyche. It symbolises the success of our efforts to ensure holistic and inclusive growth, which encompasses the community.
Our CSR policy and programmes are aligned with the United Nations Sustainable Development Goals (UN SDGs) as well as India’s national agenda. We have centred our CSR efforts on strengthening the local economy and improving the overall quality of life. Since the past two decades, we have been working actively in the areas of education, sustainable livelihood, healthcare, water sufficiency and skill development. We have established a significant presence in these areas, as an organisation making a positive difference to lives. We have identified key actions to steer collective development and growth in these outreach areas. We also have in place a well-defined CSR framework that enables us to respond proactively, and with agility, to the urgent needs of the underserved sections of society.
Our Vision Our CSR vision is to enhance the quality of life and economic well-being of the communities around our operations
Our MissionOur CSR mission is to facilitate collaborative development to improve the quality of life of the people, particularly in the neighbourhood and the state, for achieving business goals and reputation management
Our Goals
- Positively and holistically impact the quality of life of the communities living around our areas of operation
- Work in partnership with multi-stakeholders to innovatively, effectively and efficiently address development challenges
- To emerge as a thought leader, create benchmarks of good practices in CSR across Rajasthan and the country
OUR GROWING CSR OUTREACH
In FY 2022-23, our CSR initiatives translated into a powerful impact on the community around our operational locations.
Our programme outreach has expanded 3.4 times since FY 2019-20.
Villages benefitted through
sustained CSR initiatives
237
Villages covered through
Khushi Nand Ghar initiative
2,512
Cities (Udaipur and Chittorgarh) provided with sewage
treatment plant and water availability respectively
2
Women and children reached through specific targeted initiatives
such as education programmes – Khushi Nand Ghar, Shiksha
Sambal, Unchi Udaan, etc. and women empowerment
programmes like Sakhi self-help groups and microenterprises
0.32 million
Beneficiaries provided with enhanced skillsets through
Samadhan, Zinc Football Academy and Zinc Kaushal programme
0.059 million
1.33 million
People reached through other community development initiatives such as health, water and sanitation, community
asset creation, environment and safety, promotion of culture, etc.
Impact
- Enhancing the local economy through implementation of sustainable livelihood practices
- Evolving strong grassroot institutions and promoting microenterprises both at the collective and individual levels
- Improving the quality of life in the communities through lifecycle approach in education and development of model villages
- Promoting safety within communities through cadre development
Our Relationship with Communities
We have tremendous faith in the strength of our relationships and the durability of our bonds with communities in our operational areas. We believe these connections are vital to steer the implementation of our plans and programmes, especially in the CSR domain. We thus continue to nurture our community relations, which we view as a pillar of our stakeholder relationships.
We have established a foundation of trust, honesty, care, respect, transparency and integrity as the roots of our community relations. To nurture these connections, our efforts are focussed on creating community baselines and comprehending the needs of the community. We implement our CSR initiatives on the basis of this understanding, and in line with our vision towards sustainable growth and development of the community.
Holistic Multi-Sectoral Programmes
For meaningful inclusive growth and development, Hindustan Zinc pursues a holistic strategy that addresses the complete spectrum of the community’s primary needs. As part of a comprehensive action plan, we have adopted seven key thematic areas to steer our CSR efforts towards betterment of life in the communities and drive the realisation of our CSR vision and goals. These thematic areas are in accordance with Schedule 7 of the Companies Act 2013, and focus on the specific impact of each programme, thus cumulatively driving greater overall impact by the organisation.
This approach is:
- Based on the continuum and convergence paradigm, that enables last-mile impact delivery to each member of the community, through distinct business drivers for each programme and evidence-based impact
- Focussed on implementation of programmes in conveyance with Government schemes and policies, while staying connected with the core beneficiaries, that promotes an ownership culture within the community
- Implemented through working with various communitybased institutions established by Hindustan Zinc to promote a culture of ownership and create leaders from within the community, who promote working alliances such as Federations, Farmer Producer Organisations (FPOs), Anganwadi Management Committees (AMCs), etc.
Strong Governance and Compliances
We believe that for the success of any programme, strong implementation practices are as essential as focussed planning. We have established a robust CSR governance framework focussed on compliances, to ensure effective implementation and proper execution on the ground.
Impact Assessment Study
We are cognizant of the importance of regular evaluation of our programmes to ensure that they make meaningful impact on the ground. Such assessments also serve to reorient our programmes in accordance with the needs of the community.
Third-party Impact Assessment
In compliance with this mandate, during FY 2022-23, we conducted an independent third-party impact assessment of five of our CSR programmes. The impact assessment undertaken by Indian Institute of Corporate Affairs (IICA) covered the following programmes: Zinc Kaushal, Unchi Udaan, Zinc Football Academy (ZFA), Sakhi - Microenterprises besides Drinking Water projects.
The social value of each of these programmes was evaluated in this study that served as the basis to assess the investment made by the organisation.
Beneficiaries since FY 2019-20
4,000+ youth
7 batches since FY 2017-18
226 students
Beneficiaries since FY 2019-20
4,000+ youth
Beneficiaries since FY 2019-20
27,000+ women
Beneficiaries since FY 2018-19
100,000 villagers
Our CSR Initiatives
In line with our CSR vision, our initiatives operate around the twin objectives of promoting quality of life and the economic well-being of the communities in which we operate.
Impetus on creating scalable and replicable models through strong backbone of convergence and linkages
Emerge as thought leaders in CSR
PROGRAMME OVERVIEW ACROSS OUR CSR VERTICALS
We have identified certain programmes as vital to the realisation of our vision and achievement of our goals. These programmes have been progressively developed as our CSR verticals.
Creating Value Through Convergence
We have forged convergences for this vertical with State and Central Governments, peer companies, peer NGOs and the communities wherein we operate,
in order to enhance the impact of our initiatives. We believe that these collaborations serve to broaden the reach of the initiatives among wider audiences and sustain the institutions created.
Value generated through convergence
₹ 9.28 crore
Setting a new benchmark for excellence at S&P Global Platts Award 2022; our CSR was internationally recognised for exceptional ethics and operations
Recognised with National CSR Awards for the Swachh Iconic project at Ajmer Dargah Sharif under the Heritage, Art and Culture category
Hindustan Zinc’s 7 units presented with the 26th Bhamashah Award for the on-ground impact created in the field of education
Hindustan Zinc’s Khushi Anganwadi Nandghar programme was recognised and awarded in the 6th CSR Health impact awards 2022 under the category CSR Health Campaign for its remarkable work in the field of improving health status of women and children below 6 years
Encouraging Employee Volunteering
To make sustainable development a priority and generate awareness among the key stakeholders, we have implemented employee volunteering as a practice in the organisation. This is aimed to provide employees an opportunity to take part in our social development journey and increase their awareness of
global challenges.
- Volunteering in our Shiksha Sambal Project, employees participated in sessions focussed on knowledge building and career guidance
- Employees also volunteered in Zinc Kaushal Kendra and helped trainees gain knowledge on the importance of recent trends and communication, through discussions on topics like safety, health and pollution
Employees volunteered
985 including
180+ external
volunteers
Employee engagements with 457 manhours
in various CSR projects
156
Hours volunteered
11,531.5
Case Study
Scaling Learning Outcomes in Government Schools
In 66 Government schools, students of grades 9 and 10 have seen a transformation in their learning outcomes and grades since the introduction of Hindustan Zinc’s Shiksha Sambal programme. Shiksha Sambal is a flagship initiative of the Company. It is transforming education in the Government schools in Hindustan Zinc’s operational area, where it is being implemented by the Vidya Bhawan Society since 2016.
The programme’s focus is majorly on Science, English and Mathematics, including 13 Government schools of the Science stream. The students who have benefitted from the intervention include grade 6 onwards in the 10 schools that have adopted the Fellowship Model.
The initiative seeks to develop the students’ conceptual understanding and help them achieve better results in the overall examinations. The programme compass covers several innovative interventions, with focus on understanding the needs of the schools and the students, and working closely with them on the change strategy.
It includes organising special classes during summer, winter and Diwali breaks, aimed at providing studentcentred teaching and enhancing the learning confidence of students. A unique teaching-learning process is adopted, which promotes the use of library resources. Regular practice exercises are provided to the students through model papers and workbooks. Extra classes are conducted on a regular basis. The programme also provides opportunities for hands-on learning.
FY 2022-23 witnessed a special accomplishment by students of grade 10 across seven Government schools at the Agucha location where the programme is being implemented. As against 90% overall pass percentage of the Rajasthan Board, 99.17% students at the Shiksha Sambal students at Agucha passed the grade 10 examination. An impressive 51% of the students secured the first division and 44% passed in the second division.
This marks significant progress over the previous years for these schools, which have taken a major leap in the direction of achieving Shiksha Sambal programme’s vision of ‘all pass and no fail’. During the academic year 2021-22, the overall pass percentage of these seven schools had stood at 65.73% and during the base year 2016-17, it was 84.09%.
We, as a socially responsible entity, reached out to over 1.7 million beneficiaries through our initiatives in FY 2022-23 with a larger focus on institution building, creating a shift from undertaking strategic CSR to systemic CSR, intertwined with sustainable business approaches. Our mantra has been scale & speed of our programmes, sustenance, sensitivity and women focus. We have been revitalising our initiatives under the three spheres of strengthening the local economy, improving living conditions and focus on ownership-led models.
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